CLARA GALLO


Hi! i’m a Melbourne based communication designer who specializes in print, typography and brand identity. I am driven by colour, materials and want to create unique and thought-provoking outcomes.    



                                                                               




    







         

COLOUR PUBLICATION


Colour was the word I based this project on. Using minimal type, I wanted to explore colours and their impact when layered on top of each other, placed next to and mixed together with one another, I wanted to explore their impact in the most simplistic way. The materials are the hero of this project, every page has a different hue and a different paper stock and texture.  Overall the publication is full off carefully selected collages and is a visually, textual and engaging book to look through.  









    





   




CHRONOPHOBIA


Chronophobia is a publication that explored the concept of the fear of time passing. Its a psychological and anxiety provoking feeling that time is running away from you. In order to portray these feelings into something physical I took a more abstract approach to creating a publication that was time consuming and irritating to get through. In order to provoke these feelings to the audience, the book contains typography, images and colour in which break the rules of design in order to confuse and make the reader feel a sense of chronophobia.


                                                              

 



   




CINEMATHEQUE BRANDING


This project explored the printed matter for the cultural organization the Melbourne Cinematheque, which by its alternative showcasing of indie movies invites for an experimental and unique outcome.  An A2 poster and an A1 fold up calendar where the two printed items made as well as the identity to be able to move across other platforms, such as social media and screen titles. I chose to have a limited colour palette and created a typographic and illustration style that reflected French 1960 situational poster design.



    


    
   
     






   

NATIONAL GALLERY OF VICTORIA EXHBITION BRANDING


Four objects from the NGV’s staple collection were chosen to make up a new exhibition focusing on their historical meaning. These seemingly everyday objects may be over shone in the gallery, so I enjoyed the task of trying to uncover their historical significance and interpret the objects in different, more exciting ways. I choose to focus on their materiality and went about making unique gift shop items and a set of branding that would go with them.









   
    







MEMO REVIEW PUBLICATION


In this publication the brief was to turn the Melbourne run art blog, the memo review’s, yearly content into a hard copy publication. The brief was restrictive as the inside pages needed to be all black and white and the front cover template able to be adapted for future issues.  A strong aesthetic needed to be creative whilst dealing with lots of images and text. For my book I chose to have a mechanical approach to the type and page layouts whilst also playing with line work and lots of white space.

Thanks for your time!